Who says plumbing can’t be gorgeous? Not Otto. As an institution in New York City’s plumbing and waterworks industry for almost 100 years, Blackman Plumbing was in need of new consumer online branding. Otto created a user-friendly website for both consumer and wholesale clients, shooting new photography to showcase Blackman products in a beautifully upscale light. Now clients can build their own inspiration boards, selecting all the products that catch their attention—and their wallets.